VIDEO METRICS / ROI

Online Video Ads OK With Most Online Viewers

2010-08-02T17:53:00.009-05:00

A recent survey suggests that the majority of online video viewers consider online advertisements at least as acceptable as TV commercials.

-7% thought online video advertisements were more acceptable than TV commercials.

-Less than 25% thought online video advertisements were more annoying than TV commercials.

- 2/3 of TV viewers actually prefer watching TV online because of fewer advertisements.

Read The Full Article Here

Online video exploding to become prominent online advertising format

2010-07-19T12:43:00.006-05:00

Online Video is becoming a major player in Internet advertising.

It's been reported online video advertising is at a prime stage and will explode to a 48% increase this year. Spending on Online Video advertising will reach $1.5 billion by the end of 2010, and by 2014 it will grow even higher to $5.5 billion.

This is because online video reaches "branding objectives better than any online ad format," said a senior analyst at eMarketer.

While online video will hold a place at 6% of all Internet advertising for this year, the growth will far outpace any other online media advertising between 2009 to 2014.

Read the Full Article Here.

Majority of Americans now watching video online

2010-07-13T12:39:00.000-05:00

The majority 70% of Americans now watch video online instead of broadcast TV, a new survey says. 18-29 year olds are the biggest category of viewers though growth is happening with all ages.

Professional videos for business are growing along with user created videos, which grew in the past.

Streaming online video is the most popular form of digital video viewing. Over 60% of users watched streaming videos and movies from streaming services rather than the 23% that downloads them.

Read the Full Article Here.

Retailers use more Internet video on Web sites

2010-07-06T16:57:00.002-05:00

Retailers use more Internet video on Web sites
The Top 50 U.S. online retailers spent more money to increase the amount of Online Videos on their Web sites. Usage had increased 378% in 2009 from the year before, and the trend is expected to rise even more in 2010.

Among the two-thirds of the U.S. online retailers who hosted videos in 2009, 42.3% of them had plans to redesign their Web sites to include online video in 2010. This would make Online Videos the second highest priority for online retailers behind social media enhancements.

Read Full Article Here.

Online Video to be majority of World IP traffic by 2014

2010-06-25T12:39:00.009-05:00

Global IP traffic for Online Video will grow at 30% each year. Growth of video use will occur each year at 19.5 Exabytes (which is a very large amount). This will will lead the way for all consumer and business global Internet traffic, and continue to dominate well into the future.

- Internet video usage is 1/3 of all Internet traffic now, and will approach 40% of combined Internet traffic at the end of 2010.

- Internet video traffic will surpass that of Peer-to-Peer sharing traffic by the end of 2010, making it the first time since 2010.

The below graph show world Internet video growth statistics.

Read Full Article Here.

Online video ad value increasing

2010-06-25T12:37:00.002-05:00

Online video ad values will increase to more worth as more viewers watch Internet videos instead of broadcast TV.

- 1/3 of U.S. adults watch full-length TV shows online.

- 39% of Internet using adults predicted to watch videos online in 2011.

- 86% of the 18-to-24 year age range watch Web shows online.

Read Full Article Here.

Google VP: Online video will become mainstream

2010-06-25T12:17:00.004-05:00

Google vice president for global media and platforms, Henrique de Castro, said average European viewers now watch 26 hours of TV a week while spending 18 hours online.

The two video platforms may converge to form into one, which will greatly impact online advertising.

U.S. online advertising spending will reach 25.1 billion in 2010, growing 10.8% since last year.

Read the Full Article Here.

Online Video to Reach $1B in 5 Years

2010-06-14T13:33:00.002-05:00

The online video industry will reach $1B in 5 years, a recent report stated.

A recent surge in online video popularity is cause for this with more than half the U.S. population watching online video on a regular basis. The industry will continue to grow in profitibility.

Read Full Article Here.

Web Video Viewing Continues Rise in April and Beyond

2010-06-13T15:36:00.006-05:00

-30.3 billion online videos were watched in April 2010.

-YouTube again rounded out the first in video watching with 13 billion views, or 43.2% of total views.

-83.5% of all the Internet audience watched an online with in April with an average time of 4.4 minutes.

Read Full Article Here.

Video Advertising Now the Fastest Growing

2010-06-11T20:56:00.005-05:00

A new survery has determined that online video advertising is the fastest expanding advertising format and that it will increase to 40% in 2010 alone.

The video advertising model works and 94% of advertising executives spent more in 2010 for them. This is because 50% have said that video ads were most effective at getting ideas across, and 83% said that they were seeing more value for the dollar in them since last year.

As another example of growth, YouTube has also seen an increase in their advertisers by 1000%.

Read Full Article Here.

By 2015 Everyone Will Tune Into Web Video

2010-06-04T12:24:00.003-05:00

-Recent research has shown that 52% of the American population is now watching online videos in some form, or 69% of Internet-connected adults.

-If this rate of growth increases as it has been, the majority of all Americans with Internet connections will be watching online videos in less than 5 years.

-The majority 61% watch clips and movies on YouTube or other video-sharing sites, compared to only 33% in 2006.

Read Full Article Here.

Online video increases brand awareness

2010-06-02T20:19:00.002-05:00

A recent study conducted in May determined than Online Video advertising can increase brand awareness can increase 51% after two video ad exposures. A study done by AIB Australia and Dynamic Logic for Weight Watchers in conjuntion with Tongue and BMF, their agencies.

Online video also increased brand metrics to 20% wheras other standard display advertising increased brand metrics only 10%. Combined they increase to 38% awareness.

Digital video advertising plays a key role in branding, said Tongue creative director Rupal Amin. He also recommended that clients invest 10% of their TV advertising budgets into online video.

Read Full Article Here.

Web Video on Track to Pass Broadcast by 2020

2010-05-28T17:43:00.004-05:00

By 2020, Web video storage and viewing is on track to eclipse that of broadcast TV. Consumers of broadcast have spent a relatively stable amount of time over the last 2 years watching TV, though consumption time of Web video has grown 84% from 2008 to 2009. The rate of time is on track to increase more over the next 5 to 7 years. Broadcast usage, as the same time will decline at a similar rate with a reversal of viewing habits to happen by late 2019.

Read Full Article Here.

Twitter Emerges as Top Video Referral Service

2010-05-26T15:42:00.004-05:00

Online referrals for Web video traffic have increased on Twitter to overtake even Google, Facebook, Yahoo and Bing in May.

The social sharing service has increased to 28.24% of the number of video streams referred. This is compared to the 9.07% for Yahoo, 6.73% for Facebook, .003% for Google, and a drop to -1.34% for Bing videos. Users who watch videos are also staying on Twitter longer at an average of over 2 minutes.

Read Full Article Here.

Online Video Viewing Continues to Increase

2010-05-20T13:54:00.008-05:00

-There was an increase to more than 180 million U.S. Internet users who watched online videos in March.

-Google sites ranked first again as top video property with 13.1 billion videos, representing 41.8% of all videos watched online.

-YouTube increased video delivery to 135 million viewers with an average 96 videos watched per person, and reaching 3 out of every 4 Web video viewers.

Read Full Article Here.

Online Videos are up 120%

2010-03-11T10:11:00.003-06:00

-Video views in the US were actually up almost 120% - from 14. 8 billion to 32.4 billion

Read More Here

Online Video Rankings

2010-03-10T12:09:00.001-06:00

-online video rankings increased in January by 50% over rankings found January last year

-Over 173 million viewers watched videos online, averaging a whopping 187 videos per person

-Videos ran an average of 4.1 minutes, meaning a lot of people spent a lot of time watching online media. Again, Google sites were the highest with an average of 93.9 videos per user during the month

Read More Here

Categories that Users watch on Youtube

2010-03-10T12:08:00.002-06:00

E-Marketer Survey

2010-03-10T11:44:00.000-06:00

US online video advertising revenues in the US alone are predicted to grow at at extraordinary pace from $734 Million in 2008 to more than $5.2 Billion dollars, or 700%, by 2014.

Read More Here

Online Video Advertisements to Cause the Diminished Revenue of TV Advertisements

2010-03-04T12:53:00.001-06:00

''If the NBN [National Broadband Network] comes about then online video, IPTV and TV ads will all be seen as one,'' said Mr Terry, who predicts the market for online video would be $119 million by the end of 2013 when PricewaterhouseCoopers predicts the free-to-air TV ad market would have grown by 5.7 per cent to $3.2 billion.

Read Full Article Here

Video Ads Sell...Even When People Don't Watch

2010-03-04T12:40:00.001-06:00

The following case studies which show conversion rates (CVR) for January 2010.

E-Commerce Retailer A:

Control group (= pure CVR in site, without video at all): 1.04%
CVR of people who could watch video but did not: 1.47%
CVR of people who watched video: 4.06%
Increase when comparing the users who could watch video (whether watched or not) to control group: +46.22%

E-Commerce Retailer B:

Control: 3.27%
CVR of people who could watch video but did not: 4.06%
CVR of people who watched video: 4.82%
increase (as defined above): +27.05%

The above case study data was provided by Treepodia and based on multivariate testing results for their client’s e-commerce websites.

More from ReelSEO

Online Video Ads vs Search Ads – The Fight of The Decade

2010-03-04T12:28:00.003-06:00

-In 2020 Video Ads are predicted to top 10B

-In 2020 Search Ads are predicted to top 20B

-Ashkan Karbasfrooshan, over at Online Video Insider (part of MediaPost), says that the definition of video ads will change.

-He believes that contextual banner ads (shown as companions to videos) should be included in the video ad revenue streams.
-A Video ad either consists of video itself or is in the video player as an overlay is it not? -According to him, any advertisement on YouTube should then be considered in the video ad arena
-There is, according to eMarketer, plenty of money to go round. In 2014 online ads alone will be worth $34B. That’s over 50% more than last year

-Read more here.

2009 U.S. Video Viewing Trend by Duration

2010-03-04T12:24:00.002-06:00

Internet Video Revenues in 2 Years

2010-01-28T14:16:00.002-06:00

-Expected to top $29 billion
-Making up for 58% of internet television equipment market

Source

Online Video Viewers Increase from 1998 to 2012

2010-01-27T15:49:00.001-06:00

AccuStream Research

Branding Goals Rich Media with Video Vs. Simple Flash

2010-01-27T14:56:00.001-06:00

http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1052

Performance of Rich Media Dwell Rate With and Without Video

2010-01-27T14:54:00.001-06:00

http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=1052

Online Video Explodes

2010-01-27T13:10:00.002-06:00

-Video ad spending growth will outpace other online format, running in the 34%-to-45% range from 2009 through 2014

www.btobonline.com

How Much are People viewing Internet Videos?

2010-01-21T14:19:00.003-06:00

-November of 2009- 170M people viewed 31B videos. This is 84.6% of internet viewers
-182 Videos per viewer (November)
-Average video= 4 min-->Average viewer watched 12.2 hours total

Predictions for internet advertising in 2010-2012

2010-01-21T14:16:00.004-06:00

-59% of US advertisers plan to increase digital budgets
-As a result, online marketing spend will hit $55B in 2014

-E-Marketer says "Video Advertising will have a 40% increase"

-Online Video Advertising will increase 115% ($968M in '09 to $5B in 2012)

-"online video ads, which will be about $870 million this year" Josh Bernoff, Forrester Research

http://www.culture-buzz.com/blog/Vanksen-s-Marketing-2-Trends-for-2010-2463.html

2,394 Users Surveyed by Google

2010-01-21T11:34:00.004-06:00

X-axis labels from Left to Right (increased viewership from last year, internet video better or equal to TV, prefer advertising if content is free, taken action after viewing video, Gone to advertiser's website, searched for a product or service, visit offline store, discuss product with others, innovative, creative, fun)
-Users surveyed between 18-54

Video Ads-Statistics are in: Google Survey

2010-01-20T14:01:00.003-06:00

Eyeblaster Research Analytics Bulletin November 2009

According to the report, online video is also a smart financial choice. Slightly higher cost and a dramatic increase in Dwell yields 200% incremental return on investment on video, as compared to non-video Rich Media.

Frames of Reference: Online Video Advertising?

2010-01-20T12:15:00.002-06:00

Report PDF Open from Google

Viewers Don’t Tolerate Slow Video Delivery Load Times

2009-12-11T12:37:00.002-06:00

Tube Mogul recently asked the question – How long will you wait for a video to stream? They sampled almost 200 million video streams across several content delivery networks and found out that we’re waiting more than we should. Almost 7% of all streams required some sort of rebuffering. What did that result in? 81% of video viewers going elsewhere instead of waiting for rebuffering.

Methodology

For a 14-day period, they recorded a sample of 192,268,561 streams from six top video sites and platforms, tracking detailed data on video delivery quality. The data hailed from the following top content delivery networks: Akamai, Edgecast and Limelight. Both short-form content (i.e. 2-10 minutes) and full-episodes of TV episodes were included.

Results

Some key data points:
Rebuffers are commonplace, occurring in 6.84% of all streams.
When encountering a rebuffer, viewers click away 81.19% of the time rather than wait for the video to re-load.
Delays in start-time (the amount of time that passes between someone clicking “play” and a stream starting) were above one second for every network tested.

Sources: ReelSEO.com,

How Viewers Discover Video Online

2009-12-10T12:20:00.003-06:00

Knowledge Networks just put out a report How People Use Video Navigation. The report looks at how US video viewers chose videos to watch and what platforms to watch them on. The number one way they found video? We’ll get to that in a minute. First we want to talk about the number two way that people found streaming video content, search engines. A full one-third (32%) of respondents said they use search engines to find streaming video online. Yes, THIRTY-TWO PERCENTAGE of video viewers use search engines. Now do you see why ReelSEO is so important?

The number one way? Real-world word-of-mouth, which means perhaps that a large portion of those telling others about videos online are actually finding them on Search Engines themselves. 41% of respondents found out about videos online from someone else, another 27% found them by stories or reviews of those videos online.
Just behind those three ways are stories and reviews on TV (broadcast might not be dead yet), TV advertisements and social media. Actually, if you compile the two social media stats together – friends/family and others – they would total up 36% making it second only to the watercooler (verbal word-of-mouth). So Social networks, search engines and backlinks all form a strong campaign to get your video in front of people. If the video is good then they’ll tell their friends face-to-face and TV still plays a major portion as well with 24% citing ads and 24% citing stories (where I bet they show URLs or mention where the videos are).

In regards to television watching choices, TV ads were the top of the heap at 46% with verbal word-of-mouth second at 38% and stories and reviews on TV. So obviously TV viewers are looking for information on TV or from other television viewers while online viewers are certainly looking online.

More than 50% of online full-length TV program viewers go looking specifically for the content they watch (56%) while only 44% of TV viewers do and 22% who watch ‘amateur’ content online find it on purpose.

What does that mean? It means that when people want to watch something, they go find it. On occasion they get sidetracked by something else. OK, maybe that’s not exactly what it means. It means that certainly a lot of content that is perceived as being professional is being found on purpose while a lot of content that is not seen as professional is found on accident. That’s odd considering the popularity of YouTube where the majority of content is traditionally considered amateur.

Source: ReelSEO.com, Knowledge Works

YouTube Continues Search Engine Domination – up 31% YOY

2009-12-02T12:46:00.001-06:00

Is anyone still wondering if search is important for video? In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine in the U.S. next to only its owner, Google. Ever since then, YouTube has continued to dominate the search space when you look at the total number of search queries.

Now, when you think about the fact that all of the searches on Youtube are users looking for video content in particular, there is no doubt that YouTube is THE largest video search/discovery destination.

This past month, October, 2009, there were a total of more than 3.7 Billion search queries on YouTube as measured by comScore. This represents and increase of more than 31 percent year over year (vs 2,580,000.000 queries in Oct. 2008) and an increase of 7% over just last month. Yahoo, although still the 3rd largest search engine, has now fallen more than 1 billion queries/mo behind YouTube.

comScore Expanded Search Query Report
October 2009 vs. September 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
------------------------
Search Queries (MM)
------------------
Percent
Change
Oct-09 vs.
Expanded Search Entity Sep-09 Oct-09 Sep-09
---------------------- ------ ------ ----------
Total Internet 21,334 22,032 3%
-------------- ------ ------ ---
Google Sites 12,839 13,505 5%
------------ ------ ------ ---
Google 9,373 9,788 4%
------ ----- ----- ---
YouTube/All Other 3,466 3,717 7%
----------------- ----- ----- ---
Yahoo! Sites 2,692 2,663 -1%
------------ ----- ----- ---
Yahoo! 2,668 2,639 -1%
------ ----- ----- ---
All Other 24 24 0%
--------- --- --- ---
Microsoft Sites 1,352 1,457 8%
--------------- ----- ----- ---
Bing 1,156 1,245 8%
---- ----- ----- ---
Microsoft/All Other 196 212 8%
------------------- --- --- ---
Ask Network 718 730 2%
----------- --- --- ---
ASK.COM 339 348 3%
------- --- --- ---
MyWebSearch.com/ All Other 379 382 1%
-------------------------- --- --- ---
AOL LLC 625 628 0%
------- --- --- ---
AOL Search Network 366 359 -2%
------------------ --- --- ---
MapQuest/All Other 259 269 4%
-------------------------- --- --- ---
eBay 621 617 -1%
---- --- --- ---
craigslist, inc. 624 594 -5%
---------------- --- --- ---
Fox Interactive Media 500 478 -4%
--------------------- --- --- ---
MySpace Sites 494 472 -4%
------------- --- --- ---
All Other 6 6 0%
--------- --- --- ---
Facebook.com 384 331 -14%
------------ --- --- ---
Amazon Sites 216 212 -2%

Source: ReelSEO.com, comScore

Online Ads Are Booming, if They’re Attached to a Video

2009-11-11T12:46:00.001-06:00

CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read. Even The Wall Street Journal has moved its video player front and center with a twice-a-day live newscast on WSJ.com.

A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.

The attention to video mirrors changes in how consumers are experiencing news. Major events — be it the presidential election or the death of Michael Jackson — bring a surge in video stream viewings by new users, and each time some of them stick around.

Media companies typically do not break out figures for video advertising, and certainly the video revenue pales next to search and display advertising. But the growth has spurred investment and interest in video production.

Among Web sites operated by newspapers, The New York Times, Gannett and Tribune each reach more than a million viewers a month with video streams, comScore says. The home page of The Times sometimes streams live video of events; it carried a news conference Friday about the shootings Thursday at Fort Hood, Tex.

Beyond news sites, video is now the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38 percent from the same time period in 2008, according to the Interactive Advertising Bureau.

With an estimated $5 billion in revenue in the first half of 2009, search remains the dominant segment of online advertising, but it is expected to grow only marginally this year.

Analysts say they expect the flow of online advertising dollars to video to continue. The research firm eMarketer projects 35 to 45 percent growth for the segment for each of the next five years, topping out at $5.2 billion in 2014. (Even then, it would hardly rival search advertising, which is projected to be a $16 billion business.)

In the five-year outlook it released last month, eMarketer said that video ads would be the “main channel” for major advertisers seeking to increase their online spending. Already, ads for companies like Johnson & Johnson and Unilever pop up often on sites like MSNBC.com.

“More and more advertisers are starting to play in the online video space,” said Jeremy Steinberg, the vice president of digital sales and business development for the Fox News Channel.

News sites account for only a small portion of the 25 billion video streams counted by comScore on an average month. The firm reported almost 500 million video streams in its news and information category in September — still a substantial figure. Most of the streams occurred on MSNBC.com (162 million, according to comScore) and CNN.com (148 million).

Source: New York Times, eMarketer, comScore

Video in B2B E-mail: A Good Option if Done Well

2009-11-11T12:42:00.000-06:00

Video in e-mail is one of those "new things" that can backfire. Video e-mails can still significantly boost response -- but the initial click returns high lead quality only when the video adds value instead of distracting from the call to action. As in other shiny new tactics, tricking customers and prospects is a dead end alley -- revenue and goodwill are lost along with future trust in the brand.

For a long time, deliverability concerns severely restricted the use of rich media in e-mail marketing. Java or JavaScript has never been an option, and will still be widely blocked both by corporate and Web-based ISPs for small business like Yahoo or Gmail. Today, deliverability is still not a given: even animated images can risk inbox placement for various configurations of ISP, desktop filter, Web browser, and e-mail client.

The best options today for high-reach video e-mails are really just some form of animated image. Nearly everyone agrees that audio should always be off by default (until the subscriber clicks). Thus, in the e-mail message itself, the best options are a "video like" experience.

For sophisticated B2B marketers, this may limit the e-mail channel as a full participant in larger Web-based campaigns, which may include video, interactive, or commerce-based creative. A recent campaign by IBM, however, shows that video can be effectively used in B2B e-mail marketing.

IBM did the opposite of that. By using video that was central to the message, the Ogilvy team helped IBM create the multichannel (print and digital) Mr. Fong campaign. Mr. Fong has been disconnected from his team and, dressed in an astronaut suit, is sending out an SOS via online video. Developers can help Mr. Fong connect by downloading a trial of the Rational software, which gives them a key to play an online game for providing Mr. Fong with various tools (some serious, some silly) to reach his team.

The audience responded. More than 9,700 people watched the video linked to the e-mail campaign, which also enjoyed significantly higher than average open and click-through rates, 20 percent open vs. 12.8 percent average, and 3.35 percent CTR (define) vs. 0.25 percent average for this audience, according to Schwartz.

"What makes this IBM program work is the entertainment factor," Schwartz says. "We created a character for the developer community based on research insights on how these buyers purchase and what tickles and engages them."

For this campaign, Ogilvy used Vismail to deliver the video stills via e-mail. Other vendors include Liveclicker, Sympact, and VHD Technology, along with multivariate testing services like 8Seconds and Omniture.

Although your mileage may vary, expect to pay some premium for video delivery, usually a small set-up fee, plus a $1 to $20 CPM (define), calculated on the size/length of the video and the open rate or number of videos actually downloaded.

Video in e-mail isn't a panacea and won't make up for a weak call to action or lack of relevance. Video can, however, be a great way to tell a story, interest prospects in a demo, or engage customers in thought leadership or training.

Source: Stephanie Miller from ClickZ

Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?

2009-11-05T11:08:00.004-06:00

Overall, there were 116 respondents which came from companies of all sizes, with annual marketing budgets of as low as $100K to more than $5 million. Companies that participated included Fortune 500 brands, regional brands, digital, PR and traditional agencies and respondents included those at all levels, from CEOs to those working within marketing departments.

1) When asked to rank various online marketing priorities for 2010, video was ranked as the top priority, edging out both email, search marketing, and social media campaigns.
Please rank the priority of the following online marketing initiatives for your company in 2010 from 1 (being not a priority) to 4 (being a top priority).

2) In most companies the internal marketing team is responsible for making decisions about use of online video (81% of respondents). Internal PR teams and internal digital teams were second with 15.5% each.

Who makes decisions regarding the use of online video in your organization?

3) The top reasons for video use given: branding (60%), gaining exposure on video sites like YouTube (54.7%) and creating viral content (48%)

What are the major factors that compelled you to use online video?

4) Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials.

What type of online video have you made in the last 12 months (check all that apply)?

Source: Turnhere; ReelSEO

Video Ads are THE Most Effective Ad Format

2009-11-05T11:00:00.004-06:00

Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign. By measuring the consumer intent to purchase a product the study, “The Brand Value of Rich Media and Video Ads”, has found that people who see a video in a rich media ad are more likely to make the purchase. Google is trying to determine the answer to how differing types of ad formats impact results for brands.

DoubleClick tasked Dynamic Logic Data to compile the data and find the answer. The company used surveys which were shown to consumers after they see an ad, and correlates the results to whether or not they viewed the advertisement.

It was found that ads with video generally increase intent to purchase by 1.16% over a control group that did not see an ad. versus Flash animation the intent to purchase rose 0.26% That shows that consumers do find video ads more compelling than flash. The study also suggests that more rich media, i.e. video, is needed than simple images or even Flash animations. The market norm is 0.60% so video almost doubles it while simple flash performed the worst, falling short by about two-thirds.

Considering that Flash ads have been around for some time now part of this could be down to consumers simply not even looking at Flash ads or have created some mental blocks.

Now ads with video vs without video have turned out to be more favorable for brands. A full 2.3% more consumers said they favored a brand that had a video ad unit as opposed to other ad formats. Flash only boosted preference a measly 0.15%. The study also said that the best first exposure idea is video. They go on to suggest that to save money on a campaign, follow it up with less expensive media like images and Flash which will still retain positive feelings.

Over 4,000 campaigns were tracked through 2008, by Dynamic Logic’s MarketNorms marketing effectiveness database. Campaigns needed two things: One of four ad formats: simple Flash, JPG/GIF, rich media with video, and rich media without video and a questionnaire that used standard MarketNorms branding questions.

Source: DoubleClick; Dynamic Logic Data; ReelSEO

The Use of Online Video within Blogs

2009-11-05T10:49:00.001-06:00

Sysomos recently released a study which takes a look inside online video engagement specifically how videos are used within online sharing sites such as blogs. This study, exploring the use of online video services by bloggers, is based on a collection of more than 100 million blog posts collected from July to September 2009.

Here are some highlights from the study:

Market Leader: YouTube - Not surprisingly, YouTube is the most popular video-sharing service used by bloggers, attracting 81.9% of all embedded videos and direct links. Vimeo is a distant second with 8.8%, followed by Dailymotion and MySpace.

Young Males Engage the Most - 20-to-35-year-old males constitute the most engaged demographic group in our study. In total, 77% of users are under 35-years old, while 60% of all users are male.

Asian Users Engage Differently - 90% of the users from Asia and Oceania are under 35-years-old. In comparison, a third of North American users are over 35-years-old. Bloggers in Asia and Oceania are less likely to use services other than YouTube, with 89% of the links and embeds pointing to YouTube.

Gender Balance - The most male dominated video service is Break.com (88%) vs. (12%) females. The most female dominated video service is MTV (68%) vs. males (32%). The most balanced video serviceis MSN (56% male and 44% female).

Countries and Cities - The countries with the most bloggers embedding and linking to videos are the U.S., Brazil, Spain, the U.K. and Canada. In terms of cities, the most active bloggers who embed and link to videos live in New York, Sao Paulo, London and Madrid.

Engagement Peaks on Tuesday - The most popular day for engaging with video in the blogosphere is Tuesday and Wednesday. The most active engagement takes place between 11a.m. and 1p.m EST.

Sources: Manoj Jasra; Sysomos

eTailers Improve ROI with Video Says Adobe Scene7 White Paper

2009-11-03T13:39:00.004-06:00

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROI.

The paper opens stating that less than one-third of retailers are offering video while 23% of unique shoppers are watching retail video and that 75% of all Internet users are watching video (according to comScore for July 2008). They also say it’s not a US-only phenomenon and that other countries, like Germany have high percentages of Internet users watching video.

* August 2008 26 Million Germans watch 219 Million hours (118 videos per person)
* 27 Million Brits watched more than 3 Billion that same month.
* 25 Million French (Oui! Francais!) watched over 2 Billion videos the next month (Marcel Marceau? Jacques Cousteau? Jean Reno?)

They cite Flash’s dominance with about 82% of the market in the US and 73% worldwide (it IS an Adobe paper remember). They also state that Flash is the way to go as it’s installed on 98% of all connected desktops. I’m curious to find out how they figured that out personally. If they’re going on the number of Flash player plugin downloads then they are over-estimating since I’ve downloaded it at least two dozen times trying to get it to work properly on just three laptops in the last two years.

Products featured in videos outperform products that are not.

If you are going to use video to promote your products, make it interesting and entertaining.

n regards to penetration and trends in ROI the paper had some interesting stats (I’m not going to give them all, go get the white paper):

* While only 36% of Web retailers have already deployed product and education videos on their
Websites, 53.3% expect to do so within a year.
* Online video spending will reach $4.6 billion in 2013, up from $587 million in 2008 (a sevenfold
increase).
* 66.8% of U.S. marketers plan to focus their online marketing budget on video in 2009. (Halleluiah!)
* Video is only trailing display ads and search with respect to trended spending until 2013.

In the end, the white paper is a thinly veiled (see through even0 promotional paper for Adobe Scene7 and almost 50% of it is case studies and how Scene7 can help you. But there are some value statistics and resources in the white paper.

Source: ReelSEO and eMarketer

video marketing. Video Marketing Satisfaction – Does Online Video Marketing Work?

2009-11-02T11:51:00.004-06:00

Whether or not you are currently leveraging online video marketing, no doubt you have heard that marketing with video should be part of your strategy. But does online video marketing really work for businesses? Is it worth the effort that is required? Are those that currently leverage online video marketing satisfied with the results that they’ve achieved?

The vast majority of those surveyed (95%) for the report, who have utilized online video as a marketing tool, were satisfied with online video marketing and expect to use it in the future.

57% of those that were surveyed indicated that they were “Satisfied” with the performance of their video marketing efforts. 29% responded that they were “not sure” and only a small portion of those surveyed, 9%, indicated that the results were not as positive as they had expected. None-the-less, those same respondents indicated that they would continue to utilize video marketintg and felt optimistic that with a few modifications, future online video campaigns would perform better.

Only a very small percentage, 5%, said they were NOT satisfied with online video marketing.

In total, more than 95% of respondents expressed some level of satisfaction with their online video marketing efforts.
Of course, this makes sense when you consider a recently released survey from PermissionTV which stated that more than 2/3rds of senior marketing and media executives identified online video as a primary focus of their 2009 digital marketing campaigns and budgets. More than 50% stated that they plan to launch online video projects in the first half of this year.

Obvioulsy, at ReelSEO, we are firm believers in the power of online video as an interactive marketing strategy. To us, the question has never been, “Does video work?” We know that it can and does. The question that we strive to answer is, “How do I make video marketing work for my business and what are the best practices for effectively utilizing this tactic?”

Source: ReelSEO, Marketing Sherpa

Online Video Subtitles Increase Video Viewing by 40% – New Research

2009-10-29T12:14:00.002-05:00

In addition to the fact that subtitles can assist with accessibility and discoverability, subtitles can also increase the amount of time that a user spends watching a video by almost 40 percent. In fact, where subtitles appeared, 80 percent more people watched the entire video to its completion. This is an important indicator for post-roll video advertising as well as for those videos that have a branding message or call to action at the end of the video.

This according to recent trials conducted by PLYmedia, a provider of closed-caption solutions; where they found that videos which contained subtitles and/or captions as overlays were watched 91 percent to completion compared with 66 percent to completion for videos without subtitles or captions. That is an increase in duration watched of 38%.

Subtitle Test Results Videos W/O Subtitles Videos With Subtitles
% of video watched
(100% = watched completely) 66% 91%
% of viewers who watched
complete video 47% 84%

“The use of videos for advertising online is unquestionably growing—except among B2B marketers. They face a huge hurdle. Most of their targets—businesspeople—don’t have audio turned on in the office. Talking heads or voiceovers that no one hears are not very effective.” - eMarketer

Source: reelseo.com

Without Video, Your Website will NOT Rank in the Future

2009-10-28T10:47:00.001-05:00

In this interview with Bruce, he discusses “Engagement Objects” and talks about how these engagement objects, in particular video, are thought to be of crucial importance when it comes to organic and universal search.

An “Engagement Object” is an element or multimedia component that you can add to your website that is engaging and causes users to interact with your website.

Bruce also talks about variables that are important to the Google search algorithm and discusses how the introduction of universal search has resulted in a change in the number of variables that are considered for ranking. Previously, it was accepted that Google used 120 variables to rank websites. Since the introduction of universal search and more use of engagement objects across websites, the thought is that Google has increased the algorithm variables to 200 variables, most of which can be attributed to these engagement objects.

“…In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm. To us, that means if your website has engagement objects on it, video or mp3… it is going to be received by the algorithm better and your site will actually have an opportunity to rank better.

Now today, we haven’t seen it much as an incidence of ranking, mostly because not everyone is doing it. …I don't think we've yet seen even the tip of the iceberg.

I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank. It will make you last among equals if you don’t have it.”
--Bruce Clay, Bruce Clay, INC.

eMarketer Reduces Online Ad Forecast

2009-10-27T10:52:00.002-05:00

eMarketer has revised its online ad spending forecast downward, projecting a drop of 2.9 percent to $22.8 billion. eMarketer's previous prediction for 2009 was $24.5 billion -- a growth rate of 4.5 percent.

Internet video advertising will experience the most growth among all ad formats in 2009. One reason is that large advertisers will turn to video. Search advertising (the second-largest growth area) will also draw more spending from large companies as their agencies continue to weave online advertising into their cross-media campaigns.

Moderate growth will pick up again in 2010 and '11, with spending projected to rise 5.9 percent and 6.6 percent, respectively. In 2012, growth will reach the double digits, thanks to the U.S. presidential election and economic stabilization.

Source: eMarketer

Online Video the Top Priority in Marketing

2009-10-21T10:40:00.003-05:00

- Online video is the top marketing priority for 2010, edging out both email and search marketing

- Companies are experimenting across a wide range of video marketing: 57% have created branded video; 40% have used video for product or service demos, and 37% for customer or employee testimonials

- Branded content is the preferred online video type with the highest use among all video formats, the highest overall satisfaction levels and the highest likelihood of future use

- The top reasons for video include: branding (60%), exposure on sites like YouTube (54.7%), and viral content (48%)

- Professionally produced content was overwhelmingly favored over user generated

- 83.5% of respondents are already using online video in their marketing efforts in one form or another

- 90.7% of respondents are likely or highly likely to use online video in their marketing efforts in the next 12 months

The survey was conducted throughout the third quarter of 2009, and included respondents from Fortune 500 companies, as well as regional brands, PR and traditional agencies. Surveyed companies had annual marketing budgets ranging from $100,000 to $5 million.

Source: TurnHere Video Company's survey

Online Video Viewing up 25% Per Viewer

2009-10-14T10:48:00.005-05:00

Nielsen released its latest findings on online video usage in the United States today. The firm found that time spent viewing online video is up 25% per viewer, year-over-year. In addition, they found that total streams were also up 25%.

Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the web.
Unique viewers are classified as people who viewed full episodes, parts of an episode, or a program clip during the month. VideoCensus measurement does not include video advertising. Nielsen has made some changes to its VideoCensus service in the last few months. This includes a panel that is 8 times larger, and what it says is more granular reporting and improved accuracy and “representativeness”.

Source: Nielson Online VideoCensus
(http://www.arisyulianta.com/online-video-viewing-up-25-per-viewer/)

As Q4 Begins, Online Video Is Now Mainstream

2009-10-13T12:12:00.002-05:00

Third quarter saw the continuing advancement of online video, as research from eMarketer indicated that nearly three-quarters of Internet users, or 47 percent of the U.S. population, say they watch video online. In fact, according to research from Pew, more Internet users are watching video online than are participating social networking. While this does not indicate that total time spent viewing video is greater than the time spent on social networking sites, the total user base is now larger, indicating enormous growth in adoption. Furthermore, for the first time, fee-based video is expected to generate more revenues than ad-based video this year.

Source: GigaOM Pro (http://pro.gigaom.com/2009/10/as-q4-approaches-online-video-is-now-mainstream/)

Google Sites Surpasses 10 Billion Video Views in August

2009-10-13T11:31:00.004-05:00

comScore, Inc., a leader in measuring the digital world, today released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).

Top U.S. Online Video Content Properties* by Videos Viewed
August 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
Videos Share (%) of
Property (000) Videos
-------- ------ ------------
Total Internet 25,366,195 100.0
-------------- ---------- -----
Google Sites 10,051,924 39.6
------------ ---------- ----
Microsoft Sites 546,547 2.2
--------------- ------- ---
Viacom Digital 539,471 2.1
-------------- ------- ---
Hulu 488,255 1.9
---- ------- ---
Fox Interactive Media 380,115 1.5
--------------------- ------- ---
Yahoo! Sites 355,226 1.4
------------ ------- ---
Turner Network 298,991 1.2
-------------- ------- ---
CBS Interactive 168,993 0.7
--------------- ------- ---
Disney Online 162,934 0.6
------------- ------- ---
AOL LLC 156,871 0.6
------- ------- ---

*Rankings based on video content sites; excludes video server networks.
Online video includes both streaming and progressive download video.

More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).

In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).

Top U.S. Online Video Ad Networks by Potential Unique Viewers
August 2009
Total U.S. - Home/Work/University Locations
Source: comScore Video Metrix
-----------------------------
Unique
Viewers Viewer
Property (000) Penetration
-------- ------- -----------
Total Internet : Total Audience 161,109 100.0
------------------------------- ------- -----
Tremor Media - Potential Reach 68,010 42.2
------------------------------ ------ ----
YuMe Video Network - Potential Reach 59,100 36.7
------------------------------------ ------ ----
ScanScout Network - Potential Reach 57,581 35.7
----------------------------------- ------ ----
Broadband Enterprises Video Network -
Potential Reach 54,858 34.1
------------------------------------- ------ ----
BrightRoll Video Network - Potential Reach 53,369 33.1
------------------------------------------ ------ ----
Advertising.com Video Network - Potential
Reach 52,996 32.9
----------------------------------------- ------ ----
SpotXchange Video Ad Network - Potential
Reach 47,304 29.4
---------------------------------------- ------ ----
Break Media Video Ad Network - Potential
Reach 35,672 22.1
---------------------------------------- ------ ----
Digital Broadcasting Group (DBG) -
Potential Reach 26,537 16.5
---------------------------------- ------ ----
TidalTV - Potential Reach 21,101 13.1
------------------------- ------ ----

Engaging Online Video Viewers

2009-10-13T11:19:00.005-05:00

Online video viewership has never been higher, and marketers are eager to reach such a large audience. But many viewers dislike or distrust video advertising—even though they freely accept television commercials.
With strong audience preferences against intrusive video ads, less may be more. For example, an MTV Networks/InsightExpress study found their audience liked how short preroll and overlay ad combinations appeared and then disappeared, making them lower-impact and less intrusive—but with higher awareness metrics, too.

Younger people are more comfortable than their older counterparts with online media, which can lead to higher levels of engagement. A drill-down look from Nielsen Online shows that audiences ages 30 and younger are more likely than older viewers to find online video advertising funny, emotionally touching and informative—essential qualities for brand marketing.

Source: Nielson Online, eMarketer.com
(http://www.emarketer.com/Article.aspx?R=1007308)

Online Video Viewing Continues Booming, Total Online Streams Up 41% From Last Year

2009-10-13T11:16:00.001-05:00

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.
Top Online Brands ranked by Video Streams for August 2009 (U.S.)
1) YouTube
2) Hulu
3) Yahoo
4) MSN/WindowsLive/Bing
5) Nickelodeon Kids and Family Network
6) Turner Sports and Entertainment Digital Network
7) Fox Interactive Media
8) Disney Online
9) MTV Networks Music
10) Blinkx

Source: nielsenwire
(http://www.resourceshelf.com/2009/09/17/statistics-online-video-viewing-continues-booming-total-online-streams-up-41-from-last-year/)

Local Online Video Advertising

2009-08-04T11:19:00.000-05:00

This new Report from Borrell Associates Inc. looks at local online video advertising which was had a $161 million market segment in 2006 and will more than double this year. Long-form “infomercials,” not the traditional 15-second commercial, are driving most of the growth which will reach $5 billion by 2012.

 Print media are using the Internet as a crossover platform to tap traditional TV advertisers, just as TV stations (and others) are trying to use the Internet to tap traditional print advertisers. In 2006, newspaper-run Web sites captured about $81 million in locally spent streaming-video advertising, while local TV broadcasters captured about $32 million.  

Nearly all local broadcast TV Web sites now feature classified ads, and almost half of all newspaper sites offer video. This print/video crossover is also taking place on sites operated by local cable multi-system operators (MSOs), radio stations and yellow pages directories.

Source - www.researchandmarkets.com

Rich Media with Video versus Simple Flash

2009-08-03T12:01:00.001-05:00

In 3 out of 5 brand metrics, rich media with video is a significant improvement over simple Flash, at a 90% confidence level. Figure 17 shows why advertisers with branding goals should consider moving their impression volume from simple Flash to rich media with video. It results in, on average, a 2.15 percentage point improvement in brand favorability, a 1.54 percentage point improvement in aided brand awareness, and a 0.90 percentage point improvement in purchase intent.

Source - Double Click

Ad Format Performance Overview

2009-08-03T11:59:00.001-05:00

Use our cheat sheet to choose the best format(s) for your branding goal:
• For aided brand awareness, brand favorability and purchase intent, use rich media with video.
• For online ad awareness, rich media with video will serve you best, although all formats studied do well in this category.
• For message association, use GIF/JPG or try adding static messaging elements to rich media
formats.

Source - Double Click

Branding Strengths by Format: Rich Media with Video

2009-08-03T11:57:00.002-05:00

Rich media with video excels at meeting branding goals. We’ve already seen how rich media with video leads the formats in its ability to meet upper funnel branding goals like awareness, as well as lower funnel goals like brand favorability and purchase intent. Figure 12 shows this format is effective for four of the five branding metrics measured. To also reach success in message association, consider using tandem (aka roadblock) placements to pair a second unit, one that’s focused on message association, with a rich media with video unit.

Source - Double Click

Rich Media Excels at Achieving Branding Goals

2009-08-03T11:55:00.002-05:00

Rich media with video is the clear format of choice for meeting general branding goals. Figure 11 factors out message association in its overall view of the best formats for meeting branding goals. Rich media with video can pose a message association challenge. Advertisers who add static messaging elements to solve this challenge can benefit from better results that are spread more evenly across multiple branding categories.

Source - Double Click

Rich Media with Video Excels at Driving Aided Brand Awareness

2009-08-03T11:51:00.002-05:00

On average, rich media with video has been the most successful of the ad formats studied at increasing aided brand awareness. Figure 9 shows that exposing audiences to a single rich media with video ad, on average, results in a 1.90% increase in aided brand awareness among exposed groups compared to control. GIF/JPG shows the poorest results for aided brand awareness, and is the only ad format to not show average improvement. If the goal is to increase brand recognition, choose rich media formats over GIF or JPG formats.

Source - Double Click

Use More Rich Media with Video, Less Simple Flash, to Drive Brand Favorability

2009-08-03T11:46:00.002-05:00

To help drive brand favorability, advertisers should run more rich media with video units and fewer simple Flash units. Looking more closely at brand favorability results, we see that the average effect of rich media with video ads is over 15 times greater than simple Flash. The rich media with video format significantly outperforms simple Flash formats on brand favorability. To better align ad format choices to brand favorability goals, choose rich media with video formats over simple Flash.

Source - Double Click

Rich Media with Video Excels at Driving Brand Favorability

2009-08-03T11:44:00.002-05:00

On average, rich media with video has been the most successful of the ad formats studied at driving brand favorability. Figure 7 shows that exposing audiences to a single rich media with video ad, on average, results in a 2.30% increase in brand favorability among exposed groups compared to control. In contrast, simple Flash shows the poorest results at driving brand favorability. Since simple Flash is the poorest-performing format for driving both brand favorability and purchase intent, simple Flash should be considered the least effective format for lower funnel branding.

Source - Double Click

Use More Rich Media with Video, Less Simple Flash, to Drive Purchase Intent

2009-08-03T11:38:00.002-05:00

To help drive purchase intent, advertisers should run more rich media with video units and fewer simple Flash units. The prevalence of simple Flash along with its lowered ability to drive purchase intent showcases a misalignment of ad format choices to goals within the online advertising industry. Looking more closely at purchase intent results, we see that the effect of rich media with video is over 4 times that of simple Flash. Choose rich media with video over simple Flash formats to drive purchase intent.

Source - Double Click

Rich Media Excels at Driving Purchase Intent

2009-08-03T11:27:00.005-05:00

On average, rich media formats are the most successful at driving purchase intent. We compared the brand performance of over 4,000 brand campaigns using rich media, GIF, JPG, and simple Flash ad formats. Figure 5 shows that exposing audiences to a single rich media with video ad results in an average 1.16% increase in purchase intent among exposed groups compared to control. Using rich media without video results in an average 0.50% increase over control. Simple Flash shows the poorest results at driving purchase intent. When your goal is to sell, use rich media formats.

Source - Double Click

Internet Advertisting's Effect on Vehicle Buyers

2009-07-30T11:01:00.000-05:00

A breakthrough survey conducted by Foresight Research quantifies the automotive sales impact of the Internet. Then it compares Internet influence to other forms of marketing communications used by auto buyers - on a level playing field. The study shows that the vast majority of vehicle buyers (80%) are influenced to some degree by the Internet during the consideration, shopping or purchase process. 49% indicate that the web was a "primary" or "secondary" influence. However, they also reported being significantly influenced by an additional 2 or3 communication sources throughout their buying process. So, rarely used insulation, the Internet is used in tandem with other communication channels to complete the entire shopping process.

The Focus on Monetizing Online Video

2009-07-29T10:20:00.001-05:00

If the online video marketing industry continues to see growth as it has recently (11% last year alone), new companies will begin to market their brands via online video. But it’s up to us, who already exist in the space, to not only make the room for these newcomers but welcome them with open arms. We need to help continue the shift to online video which accounted for a mere 6% of all advertising last year in the US (~$303 Billion) while TV chalked up a healthy 22%.
The problem is that many advertisers still see no need to create online specific video and instead just bring over stuff from TV. That’s already been proven to not be a sound marketing tactic in the online space. Online, people are finicky and have short attention spans, that’s why we try to keep our articles short and broken into short paragraphs. They react very differently than they would normally to the TV advertising format.

Christopher Rick | July 9, 2009

FedEx Skips Super Bowl, Opts for Online Video

2009-07-27T12:10:00.001-05:00

Fed-Ex has thumbed their nose at the old guard way of advertising early in the year and instead opted for online video. So don’t hold your breath on the uber-cool Fed-Ex Super Bowl commercial as it just won’t be there. Does this mark a major shift from broadcast to online?
Fed-Ex has had a Super Bowl spot for about the last 20 years. This year they will not. That’s a sudden and major shift for the package delivery giant. They have even had ads rated “most memorable” and won several awards over that span. Fed-Ex has put part of the blame on the state of the economy saying they just couldn’t see it being a justifiable expense.

This will make for an interesting year at the Super Bowl. Remember those old commercials that said when Merrill Lynch spoke, people listened. Well how about when Fed-Ex acts, people follow…

Next Monday Fed-Ex will unveil the first online video in its new campaign. They will have five three-minute short films featuring Fred Willard that they hope will spread virally across the web. Of the campaign Willard said it felt more like sketch comedy than commercial.

The premise of this first round of ads is a humorous infomercial look at Fed-Ex and its services. Even though they are poking fun at the infomercial genre they are taking on many of the attributes including the ability to include far more information than the standard television 30 or 60-second spots. The videos will appear on a dedicated YouTube channel, and on FedEx’s own Web site.

The campaign could end up being a ‘make or break’ deal for them as they have recently posted massive losses ($876M) based on high fuel and low economic situations.

Steve Pacheco, director of advertising at FedEx, said,
“we’re still very involved in television, especially with all our sports and sponsorship support But digital advertising and communication is taking a bigger role in the overall plan, because we try to scale our media plan to be where our customers are.” (Source: N Y Times)

That TV presence may or may not include a future spot at the Super Bowl, but with the $3M price tag for a 30-second shot it seems unlikely. The amount of advertising they can do online for that same amount is probably astronomical in relation.

In fact, Todd Sacerdoti, CEO of Brightroll, said, “this is a great sign for the industry.” He doesn’t believe that it will be an instant gold rush but that it shows the higher value of a more targeted, more frequent online audience is becoming apparent, at least to Fed-Ex.
Of course it could still be an absolute failure if they just take all the $3M and put it into creative and not media buy.

“A similar ratio of media spend to production cost should be consistent on either broadcast or online. You just get a lot more for your money online in regards to media buying,” said Tod.
Sure that $3 million dollars might net you 50 to 100 million views, but will many of those people ever have a use for the product? That’s something that’s always been a question with the Super Bowl. Perhaps this is the first step in a larger move online and with a big name like Fed-Ex taking the leap many others will be watching and waiting to see how it goes.

Christophor Rick | July 22, 2009

Web vs TV Ads

2009-07-27T11:38:00.000-05:00

While some advertisers are using television-style 15- or 30-second ads before, during or after a video program, such ads can also appear in the middle of a block of text. Joost, YouTube and other online video providers are using fixed advertising ''overlays'' that appear on part of a video screen from time to time, allowing users to click through to a marketer's Web site or advertising video.

Web video services say some of their advertising formats are more effective than other kinds of Internet ads, like banners. Suranga Chandratillake, chief executive of Blinkx, said that about 5 percent of viewers typically clicked on a video overlay ad; with banners, advertisers are lucky to get 1 percent of viewers to click through.

Joanna Lyall, who helps marketers plan digital ad strategies at Mindshare, a media buying agency owned by WPP Group, said that paid television like spots might not be as effective as other, less conventional forms of Internet marketing. Some of the most memorable online ads have been videos that were posted on social sharing sites like YouTube, at no cost, but spread virally because of their entertainment quality.

''The reason advertising works online at the moment is because it's not like TV,'' she said.

At the same time, with more and more people making their own clips and posting them on the Web, it is becoming harder for would-be virals to be noticed, said Caroline Slootweg, the head of new media at Unilever.

''The days of just putting something up there and hoping it goes are pretty much over,'' she said.

By ERIC PFANNER
Published: November 19, 2007

Online Video Usuage in Europe Doubles

2009-07-27T11:21:00.001-05:00

In the UK, local search site SCOOT already offers video advertising deals. By building on their relationship with media group ITV, they offer localized video ads around online television programming. With SCOOT, 25,000 plays is just £500. Other companies offer more bespoke services and are therefore reticent to publish prices.

 Recently, the Guardian predicted that by 2009, Internet Video advertising would outspend traditional television advertising for the first time. By 2012, it’s considered that £361 million will be spent on Internet Video advertising in the UK alone.

28 percent of Europeans now regularly watch online video, more than double the rate in 2006, according to a new report from Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies on business

About three quarters of Dutch people view delayed television, with 62 percent watching online and 35 percent saving the show for later viewing.

From those surveyed, 77 percent said they could not watch television during the normal broadcast times, while 34 percent prefer to determine personal viewing time.

Almost one third of respondents expect to watch more television outside the home in the next two years, with 28 percent forecasting more mobile viewing

Source-Trading markets

Asia Video Views

2009-07-27T11:16:00.000-05:00

In China, Japan and Korea there is a very active, youth driven media consumption culture that expects free on-demand entertainment and are frighteningly proficient in utilizing online video, social media, gaming and web connected mobile devices to get what they want.

All three countries represent both significant media markets in their own right, as well as lead indicators for new consumption patterns in other territories. With over 253 million Internet users, of which over 180 million are regular viewers of online video content – China has already surpassed the United States as the largest Internet audience in the world. Korea, with 35.4 million online users has both the highest penetration rate of broadband connections as well as the fastest broadband infrastructure anywhere. Finally Japan, with more consumers accessing the Internet from their mobile phone than their desktop PCs, has a history of mobile web innovation established long before the introduction of the iPhone into the US.

With 12 million users a day, Gary Wang's Tudou is the biggest video sharing site in China - and it's set to get much, much bigger. The Guardian reports.

"Most commentators expect the moving image to dominate the next phase of the internet around the globe, but in China this trend has already begun in earnest.

Tudou - China's answer to YouTube - was started in January 2005 (a month before YouTube) by 35-year-old Gary Wang. Nearly four years later, Tudou has some 12 million users a day and 75 million unique users a month. It serves 100m videos a day, numbers that make it the biggest video-sharing site in China.

... Speaking to the Guardian at the recent Mipcom TV market in Cannes, Wang explains that of the 13m video clips currently on Tudou, somewhere between 30% and 70% are of a type acceptable to advertisers.

Wang says that so far only about 5% of Tudou's video inventory is being monetized with advertising; analysts estimate that YouTube is monetizing only 3% of its total video inventory. The biggest hurdle for both sites is attracting advertisers to user-generated videos where the type of content is hard to predict."

China Internet Network Information Center's latest report on China's online video sector shows that there have been 160 million online video users in China.

US Online Video Ad Spending

2009-07-27T10:54:00.001-05:00

Michael Jackson Memorial Serivice Internet Video Streams

2009-07-27T10:01:00.002-05:00

The statistics are beginning to roll in regarding the effects of Michael Jackson's memorial service on Internet traffic.

Akamai: Courtesy of GigaOM, Akamai said its network experienced its second-largest day ever in terms of total traffic, delivering more than 2.185 million live and on-demand streams in both the Flash and Windows Media formats. The company added that total traffic on its network topped 2 terabits per second during the memorial service, and it delivered 548 gigabits per second of live and on-demand Flash streams. At 1 p.m. ET, when the service began, Akamai said there were about 3,924,370 visitors per minute, second only to the 4,247,971 global visitors per minute who visited news sites June 25 when the news of Jackson's death first reached the Internet.

CNN.com: Web-analytics company Omniture said that for all of Tuesday, CNN.com totaled 104.8 million page views, 15.6 million unique visitors and 10.5 million live video streams. CDN server logs indicated that CNN.com reached a peak of 781,000 concurrent live streams.

ABC News Digital: ABC News Digital delivered a total of nearly 6 million live video streams of the Michael Jackson memorial service on ABCNEWS.com and across its partner sites including Yahoo!, Verizon, Charter, AT&T and RCN. The site streamed ABC News NOW, the network's digital channel's live coverage of the memorial. ABC News Digital also had an additional 5 million video views of Michael Jackson-related content on ABCNEWS.com, the ABC News-branded Channel on YouTube and on the ABC News iPhone application.

MSNBC.com: MSNBC.com shattered its online-video-stream record Tuesday with nearly 19 million total

Source- WebNewser

Political Web Video Views

2009-07-24T12:08:00.000-05:00

Web Video and the Olympics

2009-07-21T10:06:00.002-05:00

NBCOlympics.com, where 2,200 live hours of the Summer Olympics were shown for Internet users. The Internet allowed them to watch full coverage in a way that television did not. As this Olympics demonstrated, the Internet allows you to pick and chose your viewing lineup, therefore making it more personalized than typical TV viewing. Enjoy cycling? NBC had 90 videos of the competitions by Sunday. Prefer softball? Yahoo had 186 photos. The Internet is “allowing people to create their own broader Olympics experience,” said Jon Gibs, the vice president for media analytics at Nielsen Online.

Benefiting from the growth in broadband Internet access, NBCOlympics.com served up more than 1.2 billion pages and 72 million video streams, more than doubling the combined traffic to its site during the 2004 Games in Athens and the 2006 Games in Turin. The popularity of the site will very likely make digital rights more significant in next year’s bidding for the 2014 and 2016 Games.

The research firm eMarketer estimated that NBC earned $5.75 million in revenue from online video ads, a tiny proportion of the $1 billion in total advertising revenue it raised from the Games.

Source- New York Times

Online Video Ads Vs. Television Ads

2009-07-17T10:22:00.002-05:00

According to a study by Google and AOL conducted by market insight and information group TNS, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.
78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free.
Other statistics:
-64% of respondents have taken action after seeing an online video
-44 % going to the advertiser's Web site
-33 % searching for a product or service
-22 % visiting an actual off-line store
-21 % discussing the advertised product with friends or family.

(The responses came from 2,394 online users between 18 and 54 years old.)

Source- Ezine Articles

Web Traffic to Quintuple by 2013

2009-07-16T10:00:00.001-05:00

Cisco Systems published a new white paper analysis. In the analysis they predict that web traffic will quintuple by 2013, driven largely by video. Right now, web video makes up about one-third of Internet traffic. But within four years, that number is expected to swell to 60%.

Source- Cisco.com

Supply of Bandwith Struggles to Keep Up with Demand

2009-06-29T15:00:00.002-05:00

Demand for data over broadband is rising fast. Less clear is whether the supply of bandwidth is rising as fast as demand, and thus whether prices will go up or down for consumers. Peer-to-peer networks, which are often used to trade illegal copies of music and movies, no longer generate the largest share of Internet traffic in the United States. Web pages and video are increasing at a pace of 76 % a year, far faster than the overall 30 percent growth in bandwidth use per household served by AT&T. In a busy hour on AT&T’s network, 31 percent of the bandwidth is used by streaming audio and video, said David Belanger, the chief scientist of AT&T Labs. Several executives from telecommunications companies argued that that this surge in data use, and the disproportionate nature of who uses it, would require an end to plans that offer unlimited data use. Maggie Wilderotter, the chief executive of Frontier Communications, a regional phone company stated, “We have to move to a model of consumption-based pricing.” Ms. Wilderotter said Frontier was going to start displaying to customers a gauge that shows how much bandwidth they are using. Then it will start imposing an additional fee for customers who use more than 5 gigabytes of data a month.

Source- Bits Blog

A Death Seen Around the World

2009-06-23T14:22:00.004-05:00

On Saturday, video footage captured Iranian woman, Neda Agha-Soltan's death. She was shot by a sniper during a protest, surrounding events with the recent election in Iran. The bloody video of her death on Saturday, circulated throughout the web, in Iran and around the world. The widespread of the video has made Ms. Agha-Soltan, a 26-year-old who relatives said was not political, an instant symbol of the antigovernment movement. By Monday evening, there already were 6,860 entries for her on the Persian-language Google Web site. Putting the video on the internet has raised even more awareness of the issue, all around the world.

Source- New York Times

TV Users Switching to Online Video

2009-06-15T10:29:00.002-05:00

With access to an increasing amount of free internet programing, more and more people are dropping their $60-a-month cable bills. Bernstein Research analyst, Jeffrey Lindsay, surveyed online video watchers and found that 35% are thinking of switching from regular TV viewing to online video. And their reasoning isn't necessarily because online video is free. Out of those who said they might cut their cable, 28% wanted to save money, but 27% said they'd be interested because of the web's wider content selection. With this increased popularity of online video, viewers might have to start paying for online video sites such as Hulu according to News Corps' chief digital officer, Jonathan Miller.

Source- Fortune Magazine

Presidential Inauguration Demonstrates Increase in Online Video Viewership

2009-06-12T11:22:00.002-05:00

Internet traffic in the United States hit a record peak at the start of President Obama's inauguration speech on January 20, 2009. On this Tuesday, everyone wanted to watch video of the speech online, which produced bulky streams of data traveling from media companies out to people at work and in their homes. CNN said that it provided more than 21.3 million video streams over a nine hour span. At its peak, there were 1.3 million live streams simultaneously. This data seems to indicate even more that video has been liberated from the traditional TV set.

Source- The New York Times

Variation in Online Video Site View Counts

2009-06-08T11:39:00.014-05:00

An experiment was conducted by TubeMogul testing the differences in view counting among popular video sites. This experiment is of interest because the online video industry has not yet adopted a standard definition for a view. Five scenarios were tested for this experiment:

1. Watching a video star-to-finish multiple times
2. Watching a video and stopping less than half-way
3. Watching a video and stopping more than half-way (but not to completion)
4. Refreshing the browser after video play has begun
5. Watching a video start-to-finish multiple times through a player embedded on another site

(All tests were run from a single computer between 6/5/07 and 6/12/07, and each website tested had approximately 100 plays)

In conclusion, the tested online video sites differ significantly in how they record video views. This lack of standardization results in problems for content producers and advertises in understanding the relative popularity of videos across the web. In order to accurately understand online video metrics, a standardization is required.

Source- TubeMogul

Record High Online Video Views

2009-06-05T12:51:00.004-05:00

This April, online video views reached their all time high. Americans watched a staggering 16.8 billion online videos. The average online viewer watched 6.4 hours of video in this time. Online video views have been on the rise, going up 16% from March to April. Video viewership penetration also continues to rise. In April, 78.6 percent of U.S. Internet users watched online videos. Sources- ComScore & Denver Business Journal

Universal Case Study YouTube

2008-12-22T18:16:00.000-06:00

Universal Music is poised to rake in as much as $100 million this year through partnerships with YouTube and other online video sites.

Viral Video Case Study

2008-12-18T10:19:00.000-06:00

Compete, an Internet analytics firm, recently tracked the success of a viral video released in August 2006. Miss Teen USA competitor Caitlin Upton from South Carolina embarrassingly answered a question during the televised pageant competition. A video excerpt of her answer was posted to YouTube on August 25th and obtained over 200,000 views in less than 24 hours. Views grew exponentially each day, peaking at 1.6 million unique views on August 28th. As of July 2008, the video has over 29 million views and is the 51st most watched video of all time on YouTube.com.

Viral Video Stats

2008-12-18T10:18:00.000-06:00

The success of Internet video cannot be discussed without touching on the phenomenon of viral videos. Internet video is uniquely positioned to be easily shared with friends and colleagues. According to Pew, 57% of Internet video viewers share videos with friends, and 75% receive and watch videos sent from friends/colleagues. The ease and speed with which Internet video can be shared can result in massive viewership in a short period of time.

Video Internet Demographics

2008-12-18T10:17:00.000-06:00

Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption is highest among the key demographics of college-bound and educated 18-29-year-olds, 76% of which visit video sites daily. Additional high-growth demographics include women (11% view daily, up from 5% in 2007) and 30-49-year-olds (14% view daily, up from 7% in 2007).

Great Video Email Case Study

2008-12-18T10:16:00.000-06:00

Test embedded video in email campaigns delivering emails with embedded multimedia files can be a challenge. But marketers who’ve overcome the technical hurdles report strong results. Barbara Shimaitis, Sr. VP, Ad Council, wanted to use email to reach TV station managers with a request to run the council’s public service announcements. They combined a direct-mail campaign, which sent DVDs of the spots, with a follow-up email that reminded managers of the request to run the PSA. The email contained embedded videos of the PSA, which began playing automatically in the email message, or in a new browser window. The video-emails achieved: o 47% higher open rate than that of average ones 69% higher click through rate of $1.9 billion worth of air time for their PSAs

Tactic #3. Test embedded video in email campaigns Delivering emails with embedded multimedia files can be a challenge. But marketers who’ve overcome the technical hurdles report strong results. Barbara Shimaitis, Sr. VP, Ad Council, wanted to use email to reach TV station managers with a request to run the council’s public service announcements. They combined a direct-mail campaign, which sent DVDs of the spots, with a follow-up email that reminded managers of the request to run the PSA. The email contained embedded videos of the PSA, which began playing automatically in the email message, or in a new browser window. The video-emails achieved: o 47% higher open rate than that of average ones o 69% higher clickthrough rate o $1.9 billion worth of air time for their PSAs

2008-12-16T17:12:00.000-06:00

Kids & Advertising

2008-12-14T13:23:00.002-06:00

Five Things You Should Know About Kids And Advertising

Anne Marie Kelly, Dec 08, 2008 05:00 AM

It's no secret that U.S. adults are bombarded with advertising messages in every waking hour, in just about every venue imaginable. Little surprise, then, that many of us have limited tolerance for television commercials some 70 years after television service as we know it was invented.
Not so kids ages 6-11, according to the most recent data from the "2008 American Kids Study" conducted by Mediamark Research & Intelligence (MRI). Results of the in-home survey of approximately 5,000 youths - along with an accompanying survey of primary adult caregivers - highlight five revealing characteristics with regard to kids' use of television and their attitudes toward advertising:
1. Most kids watch TV commercials as opposed to taking action to avoid them. Asked what they do when a commercial comes on, 58.9% of kids said they watch it. That percentage rises to 64.3% among children ages 6-7. The responses of boys and girls are nearly identical, with 59.1% and 58.6%, respectively, making no attempt to avoid commercials. And, their parents' wealth seems to have no bearing kids' desire to avoid commercials, as 58.4% of kids in households with incomes under $75,000 are commercial watchers compared with 59.6% of kids in households with incomes higher than $75,000.
2. Kids usually don't multimedia-task when watching TV
More than one half (55.6%) of our young offspring report that when they watch TV they are not simultaneously using other media, such a listening to the radio, reaching comic books or playing video games. This is particularly true for younger children: 65.1% of kids ages 6 and 7 report they are do not use any other media when watching TV. The most popular non-media activity done while simultaneously watching TV is eating, with 56.9% of kids feeding their stomachs along with their auditory and visual senses. Girls are slightly more likely to be noshing while viewing, at 59% versus 55% of boys. And again, household income does not appear to encourage or mitigate the urge to ingest and watch, as roughly 57% of kids in households above and below the $75,000 mark do it.
3. Kids like humor, music and seeing people their own age in ads
When it comes to pleasing a child with advertising, humor, music and peer representation are the best remedy, as they are the top three elements cited when children were asked what they "really like to see or hear" in ads. And, of the three, humor is the hands-down winner. Approximately 82% of kids 6-11 said they liked "funny things, like a funny animal or character" or "silly humor" in ads, a sentiment that carries rather evenly across the age segments. The appeal of music in advertising increases with age, with 60.0% of kids ages 10-11 preferring it compared with 48.7% of those ages 6-7. Conversely, seeing or hearing "kids my age" in ads decreases with age; while 44.9% of children, overall, prefer to see other kids in advertising, only 36% of children aged 10-11 felt the same way.
4. As with adults, kids can be drawn to Web sites by TV and print advertisements. Using offline advertising to drive consumers to the Internet-which has become the modus operandi of much of today's marketing world-is not limited to adults. Approximately 46% of kids 6-11 reported visiting a Web site they saw or heard about in a commercial or other advertisement. They were evenly split by gender (49.1% boys, 50.9% girls) and, not surprisingly, the older the child the more likely he or she is to engage in this activity. Kids in households with incomes above $75,000 were 13% more likely to visit a Web site they saw in a commercial or ad than the average child ages 6-11.
5. Parents, by and large, exert control
In addition to surveying children, MRI asks "primary caregivers"-typically mothers or stepmothers-to fill out a separate questionnaire that seeks, among other things, information about their oversight of kids' TV and video viewing. Virtually all primary caregivers report that the kids in their household watch either TV or videos. As for supervision of viewing habits, only 17.1% of caregivers reported they place no restrictions whatsoever on kids ages 6-11, with most of this group saying they "trust the child to choose wisely." This laissez-faire approach is more likely to be the case in households with incomes under $75,000 and with kids ages 10 or 11. The vast majority of caregivers have rules in place regarding TV and video watching. For instance, 63.8% of caregivers report that "there are some shows I do not let the child watch at all" and 47.6% limit the amount of time their child can watch TV or videos. Both restrictions are more common in households with higher incomes. However, 60% of homes below $75,000 ban viewing of some shows and 42.1% place time limits on viewing TV or videos. As for employing technology as a surrogate watchdog, just 6.16% of caregivers reported using a V-Chip to control what kids watch.

December YouTube Stats

2008-12-13T15:29:00.001-06:00

Sunday, December 7, 2008
You Tube Statistics

n Videos Watched: 2,916
n Videos Uploaded: 178
n Video Views: 3,173,269
n Favorites: 15
n Channel Type: Director
n Channel Views: 19,330
n Subscribers: 285

Video Gaming Advertising Estimtates

2008-12-13T15:28:00.000-06:00

Projected growth estimates for in-game advertising vary, with several experts suggesting that ad spending there will top $100 million this year, and grow to around $1 billion in 2011.

YouTube Top 100

2008-12-13T15:26:00.001-06:00

Each video on YouTube is given 48 hours during which it can place on the Top 100 lists for the day. You want to maximize these 48 hours the best you can. By uploading at a time your audience is most likely to be on YouTube, you can get the video off to a strong start.

Video Viewer DemographicsV

2008-12-13T15:25:00.002-06:00

The gender mix of online video viewers in the US skews toward women by 55% to 45%, according to a May 2008 Nielsen study. This was almost exactly the same split as the US home TV viewing population, but the opposite of the mobile video universe, which leaned toward males by a similar margin.

October YouTube Video Views

2008-12-13T15:25:00.001-06:00

October 2008
99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer)

October Video Views

2008-12-13T15:23:00.000-06:00

Here are the details: According to comScore Video Metrix, more than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. This means that Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed, with YouTube.com accounting for more than 98% of all videos viewed at the property.

Video and Networks

2008-12-13T15:21:00.001-06:00

Virtual Networking Index Forecast for 2007 to 2012, a study that offers insight into how networks will be used over that five-year period. Some of the video-specific findings include: Professional and traditional broadcast video content will be 80 percent of all Internet video viewed on PCs and laptops by 2012; traffic associated with user-generated video will triple from 2008 to 2012; more than 4 billion video streams per month will be delivered through Internet-enabled set-top boxes by 2012; and global video-on-demand traffic more than doubled from 2007 to 2008.

OVGuide: November Stats

2008-12-13T15:20:00.000-06:00

Other significant OVGuide.com statistics from November 2008 include:
On average, users spent over six minutes on OVGuide.com per visit, representing a 140+% growth over the previous year
n There were more than 29 million visitors to the site, representing a 1,000% growth over the previous year
n OVGuide.com had over 131 million page views, representing a 335% growth over the previous year
n The addition of 2,450 online destinations to its database since November 2007, which represents an 83% increase
n OVGuide.com launched its second annual Viewser Choice Award contest and received thousands of votes within the first 24 hours

IBM: Video Views

2008-12-13T15:18:00.000-06:00

A new IBM study reveals that 76% of people have viewed video and 45% do so regularly

OVGuide.com November Visits

2008-12-13T15:17:00.001-06:00

OVGuide.com, the Internet's most comprehensive guide to online video sites, including TV shows, movies, user-generated content, video games and music, reported today that it has achieved record-breaking traffic numbers in November, receiving more than 1 million daily visits. Other results for the company last month include a 1,000% increase in visitors and 335% growth in page views compared to November 2007, according to internal data(1).

Video Watching Metrics

2008-12-13T15:16:00.000-06:00

Tube Mogul proves that fact by providing the percentage of an audience that sticks around while watching videos. Here are the findings:
. After 10 seconds: 89.61% of the audience continues to watch
. After 20 seconds: 80.41% of the audience continues to watch
. After 30 seconds: 66.16% of the audience continues to watch
. After 60 seconds: 46.44% of the audience continues to watch
. After 2 minutes: 23.71% of the audience continues to watch
. After 3 minutes: 16.62% of the audience continues to watch
After 5 minutes: 9.42% of the audience continues to watch

Corporate Blog Spending

2008-12-13T15:15:00.000-06:00

Average cost spent by companies on social networking - ballpark was $45 thousand range for blog and $150,000 for a customer community and less than $150,000 for an open community. The bottom line - social networking is inexpensive compared to other marketing.

VIDEO METRICS / ROI

Online Video Ads OK With Most Online Viewers

Online video exploding to become prominent online advertising format

Majority of Americans now watching video online

Retailers use more Internet video on Web sites

Online Video to be majority of World IP traffic by 2014

Online video ad value increasing

Google VP: Online video will become mainstream

More People Watching Web Video in Prime Time than TV

Online Video to Reach $1B in 5 Years

Web Video Viewing Continues Rise in April and Beyond

Video Advertising Now the Fastest Growing

By 2015 Everyone Will Tune Into Web Video

Online video increases brand awareness

Web Video on Track to Pass Broadcast by 2020

Twitter Emerges as Top Video Referral Service

Online Video Viewing Continues to Increase

Online Videos are up 120%

Online Video Rankings

Categories that Users watch on Youtube

E-Marketer Survey

Online Video Advertisements to Cause the Diminished Revenue of TV Advertisements

Video Ads Sell...Even When People Don't Watch

E-Commerce Retailer A:

E-Commerce Retailer B:

Online Video Ads vs Search Ads – The Fight of The Decade

2009 U.S. Video Viewing Trend by Duration

Internet Video Revenues in 2 Years

Online Video Viewers Increase from 1998 to 2012

Branding Goals Rich Media with Video Vs. Simple Flash

Performance of Rich Media Dwell Rate With and Without Video

Online Video Explodes

How Much are People viewing Internet Videos?

Predictions for internet advertising in 2010-2012

2,394 Users Surveyed by Google

Frames of Reference: Online Video Advertising?

Viewers Don’t Tolerate Slow Video Delivery Load Times

How Viewers Discover Video Online

YouTube Continues Search Engine Domination – up 31% YOY

Online Ads Are Booming, if They’re Attached to a Video

Video in B2B E-mail: A Good Option if Done Well

Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?

Video Ads are THE Most Effective Ad Format

The Use of Online Video within Blogs

eTailers Improve ROI with Video Says Adobe Scene7 White Paper

video marketing. Video Marketing Satisfaction – Does Online Video Marketing Work?

Online Video Subtitles Increase Video Viewing by 40% – New Research

Without Video, Your Website will NOT Rank in the Future

eMarketer Reduces Online Ad Forecast

Online Video the Top Priority in Marketing

Online Video Viewing up 25% Per Viewer

As Q4 Begins, Online Video Is Now Mainstream

Google Sites Surpasses 10 Billion Video Views in August

Engaging Online Video Viewers

Online Video Viewing Continues Booming, Total Online Streams Up 41% From Last Year

Local Online Video Advertising

Rich Media with Video versus Simple Flash

Ad Format Performance Overview

Branding Strengths by Format: Rich Media with Video

Rich Media Excels at Achieving Branding Goals

Rich Media with Video Excels at Driving Aided Brand Awareness

Use More Rich Media with Video, Less Simple Flash, to Drive Brand Favorability

Rich Media with Video Excels at Driving Brand Favorability

Use More Rich Media with Video, Less Simple Flash, to Drive Purchase Intent

Rich Media Excels at Driving Purchase Intent

Internet Advertisting's Effect on Vehicle Buyers

The Focus on Monetizing Online Video

FedEx Skips Super Bowl, Opts for Online Video

Web vs TV Ads

Online Video Usuage in Europe Doubles

Asia Video Views

US Online Video Ad Spending

Michael Jackson Memorial Serivice Internet Video Streams

Political Web Video Views

Web Video and the Olympics

Online Video Ads Vs. Television Ads

Web Traffic to Quintuple by 2013

Supply of Bandwith Struggles to Keep Up with Demand

A Death Seen Around the World

TV Users Switching to Online Video